Scion came up with a great idea to virally market their new iQ to the public. “Let’s ruin 4 of them”, marketers said.

So they took models, bikers, pigs (sic cops) and dudes, threw them into the car which was wired with some cameras and did donuts in a donut shop parking lot. The ruining came in when they gave each group some donuts and milk to drink while the spinning went on.

Watch the fun below.

The campaign only lasted about a week before some prude on Youtube called the “babes” clip sleazy and Scion, probably in fear of having their brand associated with something sleazy, pulled the ad.

No complaints yet about the other 3 ads in the campaign. Except the dudes one. Everyone is complaining about it not flipping over and bursting into a ball of flames.