With modern day digital cameras becoming more and more predictable as each new day passes, the folk at Conran have opted for the “wacky” route to try and set themselves apart. Their new camera has a centred viewfinder which means you shoot photos from a whole new perspective.

Aside from changing the way we shoot (short of) this camera also has a one-touch Bluetooth share button for instant sharing and that’s a good thing because, upon closer inspection, you’ll notice that there’s no instant-view LCD. Ballsy move this since one of the main benefits of digital cameras is you can view your images immediately and retake if necessary. Not so with this one.

Aside from that the camera has an auto shoot mode as well as physical manual controls conveniently placed around the view-finder and nicely punctuated in the form of buttons and bumps.

Check out more of their freaky cameras (and I do mean freaky) at their shop: http://www.conranshop.co.uk