In another desperate attempt to educate Americans on the importance of recycling, and let’s not fool ourselves, also in an attempt to make an obscene amount of money, Coca-Cola and Will-i-am have teamed up to make these fully recycled headphones.

The headphones will join smartphone cases and clothing that are made up of 100% plastic and aluminium waste as the material.

These Beats By Dre headphones have 31% recycled material, and Levi’s are also jumping on-board, making the “501 Waist-less Jeans”