Nike are offering street soccer players in Madrid, Spain the opportunity to stop squabbling over bad calls during pick-up games in their city with the help of their laser beam soccer pitch.
Order up a game via your smartphone in 6 different locations in the city and a Nike team that includes a van, a crane and a team to run the virtual pitch will show up and make your 5-a-side pitch a reality by projecting lines onto the street for your game.
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