I promised myself I would write this without using the word “Selfie”, but considering it’s the catchphrase and basis for the new Nokia 730, it wouldn’t really be fair to cut it out, so here goes.

Since being bought out by Microsoft, Nokia have been hitting hard with their new products that may not be as popular as Android or iPhone, but certainly have no reason not to be. That’s where the new 730 comes in. The 730 is a more entry level phone meant for teens, and even though the catchphrase is “Love Thy Selfie”, the phone boasts some pretty impressive features.

The phone’s form factor also helps contribute to this teen image the phone is going for, coming in bright colours like Orange and Green, in addition to white and black. The way the phone is designed is superb, it feels perfectly sized in your hand, and it gives the impression that it’s a tiny phone, but in reality it’s closer to a Galaxy S4 in size, and it never feels like it. It was joked that the phone was designed to fit in skinny jeans.

In my review of the 1520 a big part of that phone was the speed, and since the 730 is more of an entry level phone, it can be expected that the phone doesn’t run as smoothly. To be fair the 730 makes up for this with it’s new Windows Phone 8.1 Denim software, that lets you customize your home screen in completely new ways, even having folders which is a new feature for Windows Phone.

I suppose it’s time to talk about “them”. The Selfies. *Sigh* Here goes.

The 730 takes amazing pictures if using the front facing camera to take pictures of yourself. Sporting a wide angle lens, it shows Nokia’s commitment to the activity of taking pictures of oneself, and even others. To be fair, I was quite impressed with the pictures it took, coming very close to pictures taken with the back camera. Jokes aside, it really is the phone to get if Instagram and Snapchat is your thing.

While the 730 had a strong showing, there were a few odd choices that went into the design. For example, a big, big part of the showing was the phone’s dual-SIM capabilities. Don’t get me wrong, being able to switch between SIMs with a singe tap and being able to split call lists between SIMs is no doubt impressive, but what’s the point if the phone is directed at teens? It seems like a wasted effort.

Get it: The 730 has launched exclusively with Cell-C for R229 a month with 1GB of data. I would recommend it for the design and software, regardless of the selfies.
From: http://www.cellc.co.za/cell-phone-deals/contract/nokia-lumia-730-dual-sim-on-smartchat-1gb?t=hot