It’ not that “long-awaited” and in fact it’s not even that new or different. It’s got a fractionally bigger screen at 5-inches, is available in a huge 64GB version, has a much bigger camera (13MP) and boasts much better resolution from the AMOLED screen.

Aside from that it’s still running on Android Jelly Bean, looks pretty much the same and “works with your life’.

In the last department, they have been busy.

They’ve built-in a feature called ‘Smart pause/Smart scroll’ which automatically scrolls up or down a website or email by mapping where your eyes are looking. This tech also lets you pause a video when it detects you’ve taken your eyes off the screen.

This joins the list of “built-for-life” features which we saw for the first time in the S3 like Smart Call and S-Voice, but the S4 brings more to the table.

S Translator immediately reads back desired text in whatever language you need it in. ChatON lets you share what’s on your screen with mate far, far away. Even use both cameras while playing a video chat. That’s next-level multitasking.

AirView Gestures is definitely going to be a favorite: answer calls, change songs or switch apps just by swiping your hand or finger in front of the device. Samsung are showing other manufacturers that the onboard camera really can do more than just take pictures.

No word yet on when it’ll arrive in SA or how much it will be, but there’s no doubt Samsung knows how to cram features in to an otherwise “same ol” phone.