Either way, interesting results from www.coolbrands.uk.com. Many more technology brands in the top 100. And most interesting of all, where’s Facebook. Not in the Top 20.

Apple
YouTube
Aston Martin
Twitter
Google
BBC iPlayer
Glastonbury (music festival)
Virgin Atlantic
Bang & Olufsen
Liberty
Sony
Bose
Haagen-Dazs
Selfridges
Ben & Jerry’s
Mercedes Benz
Vogue
Skype
Nike
Nikon

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New body
Firstly the iPhone 5 has a new look and a new design although by looking at it…

It is the thinnest and lightest iPhone ever, 18% thinner and 20% lighter to be exact. That’s quite a lot. Along with a new, slimmer and longer body, they’ve included a 4-inch Retina display, like the one on the iPad 3. The taller body might not seem like a big deal, but it means that one handed typing is as easy, if not easier than on the previous version. This is important, because it’s one of the biggest gripes I had about the Galaxy S III…too fat and not conducive to driving and typing. Don’t judge me, you do it too.

What’s not there
While the phone specs look as expected, there are some notable omissions which must be brought up. Firstly there is no Near Field Communication on the device, something I was really hoping for. Including this sort of tech in a device as popular as an iPhone would have instantly pushed the use and convenience of NFC in to our everyday lives. That being said, it is a tech which is still in its infancy, and hasn’t been tested properly in the wild of South African supermarkets. So perhaps we’re thinking too far ahead?

Also, many were hoping to see wireless charging come in the iPhone 6. It didn’t. It’s coming in Nokia’s new Lumia 820, so why isn’t it in the iPhone?

Design. In a word. Apparently the slimness and size of the new iPhone 6 prevented Apple from including these rather important features in the phone. That and the added cost and bulk that these techs would’ve added to the retail price of the device.

No point in whining over something you can’t do anything about, I suppose.

What’s inside
Inside you’re looking at a lightning quick A6 chip which will be running an all new iOS 6 and facilitating 4G LTE technology. Obviously this means little in South Africa at the moment, but it’ll get here eventually.

The new iOS 6 has over 200 new features including: an all new Maps app with turn-by-turn navigation, something iPhone Maps has lacked for a long time, and a promising new Flyover view. There’s Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center. And Siri has got some more languages, so finally the Chipowok Eskimos of the Yukon are gonna stop their griping.

All this is going to weigh heavily on the new A6 chip which has a lot of heavy lifting to do with its multi-tasking requirements, twice the CPU and graphics performance, a bunch of new features and a juiced up wireless connection. They’re promising that they’ve improved the battery-life, something all Smartphones struggle with, but only a hands on try will prove that.

Many were hoping that the iPhone 5’s new camera would be 10 or 12MP, but I warned you not to get your hopes up. It sits at a decent enough 8MP but it’s 25% smaller than the iPhone 4S and is bolstered by a panorama feature and video face detection for up to 10 people. They’ve also thrown in the ability to take stills while you’re recording.

The iPhone 5 does, as feared, have a new connection called Lightning and it’s much slimmer and smaller. The reason for this is being explained as due to the thinness of the phone, making the traditional connection impossible. Sadly this new connection is apparently not even adding much speed to data transfer, still running on the USB 2.0 format. But the next gen might change that. So no USB 3.0 or Thunderbolt just yet.

The iPhone 6 becomes available on 28 September internationally and in SA shortly after that. Colors are white & silver or black & slate. Dollar prices below:

$200 for 16GB
$300 for 32GB
$400 for the 64GB

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The inability to right click gets a fisting of note!

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That’s a quote straight out of a review on the iTunes store. Man that person put a lot of thought in to this.

The Burner App is one that hitmen and cheating spouses alike have been waiting for. Named after Burners or disposable phones that are cheap and easy to get rid of if the heat gets to much, this app lets you do just that.

Cheating on your spouse has never been easier. And also, I think that’s it. We now have an app for absolutely everything!

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Instead Timmy did announce a bunch of new Apple related toys and upgrades that should give Apple Fanboys something to spend their money on while the iPhone 5 is put together.

The broad strokes:
A new mobile operating system, iOS 6
A new Macbook Air lineup
A new Macbook Pro model
And Mountain Lion OS x

Here’s what it all means.

The new iOS 6 will only be around later this year once developers have finished working on it to make it worth our while. But there is a lot to expect, depending on your perception.

Firstly this version of the OS will bring Siri, good and proper, to the iPad. Not that naf “dictation” thing it used to do, but proper Artificial Intelligent assistant Siri.

Siri will also be able to launch apps on your iDevice for you, just say the name and it’ll open. How lazy do you have to be? And the phone app on the iPhone has even received a bit of a bolster in the form of Siri taking things over for you.

If someone calls while you can’t speak, you can reply with an SMS. Siri will remind you later that you missed the call.

She’s also been updated with a “Do Not Disturb” feature that enters a mode which doesn’t receive calls or messages. It’ll then notify you when you wake up of who called. This feature can also be found in some other devices by activating the “silent” button and then the “ignore” status of your consciousness.

The Macbook Air revamp is quite a significant move on Apple’s part in the face of competitive brands dishing out Ultrabooks like they’re dehydrated food packs in Somalia.

The tiniest Apple notebooks all get the new 3rd generation Intel “Ivy Bridge” processors and up to 512GB of flash storage via a solid state hard drive (solid state is the way to go for immediate access to applications and programs). These enhancements make this device twice as fast as its predecessor.

The Apple MacBook Pro range is getting similar upgrades including a 60% speed boost in graphics processing thanks to the new Intel chips and Nvidia graphics technology.

And even better news, a whole new Macbook Pro model with Retina display technology (like in the iPad 3), a 15-inch screen and a body almost as thin as the Macbook Air.

The last big announcement was the new OS x Mountain Lion. The main change, it’ll now have a drop down menu with all your notifications like you saw on the iPad or iPhone in iOS 5.

So no iPhone 5? Not yet. Sometime this year is what most believe, but I’m not holding my breath.

The post New from Apple. No iPhone 5…and look, the world still turns! appeared first on Reviews of the latest gadgets and cars - AskSteve.co.za.

Some more visual info on the most talked about gadget in the world today!

Go to love the shot of the mechanic lying underneath a car with an iPad in his hand. Shoot “wtf videos”

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